Entry of IKEA and small and medium firms' response
January 3, 2023
Using novel and primary data on local SMEs belonging to the Portuguese furniture production cluster this study addresses the changing nature of competition and local firm’s strategic response to IKEA’s entry and its impact on their performance.
The study focuses on clusters, firm strategy and multinational corporations (MNCs) by assessing (i) how local firms, predominantly SMEs, respond to the MNC entry, (ii) which factors explain their strategic response, and (iii) the impact of strategic responses on their performance.